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Cherie Leanza

Cherie Leanza

Vice President, Marketing and Business Development

After nearly 20 years in marketing for global healthcare firms such as Merck & Co., Cherie entered the financial services industry and co-founded The GenWealth Group.

The architect of the brand, Cherie has crafted the client service model to exemplify commitment, accessibility and trust.  Today, The GenWealth Group offers a full range of wealth-management and personal financial planning for individuals, families and institutions.  As trusted advisors, the firm offers clients confidence that they’re on the right path toward growing and preserving the wealth they’ve worked hard to accumulate.

Cherie is passionate about the role of women in personal finance.  In 2016, she helped develop a community based workshop (Design Your Future) specifically for women to educate and encourage them to take charge of their physical and financial well-being.

Getting to Know Cherie

Cherie is a life-long New Jersey resident, but loves taking far-flung trips with her family.  Away from the office, she is mother to two teenagers and spends a lot of time in the car!  She finds relaxation in cooking, reading, cycling and squeezing in the occasional yoga class. Cherie holds a Master’s Degree in Healthcare Administration from Seton Hall University. 

Favorite quotes: 

“You don’t get a second chance to make a good first impression”- Will Rogers

“If you give a man a fish, you feed him for a day.  If you teach a man to fish, you feed him for a lifetime” -Lao Tzu, the Chinese founder of Taoism, 4th Century BC

Favorite books:   The Grapes of Wrath by John Steinbeck; The Help by Kathryn Sockett

Favorite movie:  Moonstruck