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Cherie Leanza

Cherie Leanza

Vice President, Marketing and Business Development

After nearly 20 years in Marketing for global healthcare firms such as Merck & Co., Cherie entered the financial services industry and co-founded The GenWealth Group.

When she created the firm’s brand, she wanted it to stand for something entirely different from the larger, corporate financial institutions. The GenWealth Group is independent financial planning firm whose mission is to take great care of its clients and their families and help them retire ready. In fact, the origin of the company name (The GenWealth Group) stems from the idea of “generating wealth” for "generations to come”.

We are a Registered Investment Advisor (RIA) offering fee-only investment advice. As such, we have a fiduciary responsibility to put client interests first. We do not accept any compensation based on product sales. We believe clients should be served and not sold.

Cherie is passionate about helping women gain confidence and control over their personal finances. In 2016, she helped develop a community based workshop (Design Her Future) specifically to educate and empower women to take charge of their financial well-being.

Getting to Know Cherie

Cherie is a life-long New Jersey resident, but loves traveling abroad. Away from the office, she is mother to two teenagers and spends a lot of time in the car! She finds relaxation in cooking, reading, cycling and yoga. Cherie holds a Master’s Degree in Healthcare Administration from Seton Hall University.

Favorite quotes: 

“You don’t get a second chance to make a good first impression”- Will Rogers

“If you give a man a fish, you feed him for a day.  If you teach a man to fish, you feed him for a lifetime” -Lao Tzu, the Chinese founder of Taoism, 4th Century BC

Favorite books:   The Grapes of Wrath by John Steinbeck; The Help by Kathryn Sockett

Favorite movie:  Moonstruck